Covers Ad Council Campaign

August 17, 2012 09:28 AM

According to, this campaign is "starting a nationwide conversation on declining oral health." The campaign stands on four foundations of good oral health care: brushing, flossing, using fluoride, and visiting the dentist regularly. The Kids’ Healthy Mouths website,, features music and videos designed to inspire kids to brush their teeth twice a day for two minutes. At, kids can click on the "Watch & Brush" page, which features videos designed for kids up to 12 years old. There are music videos directed toward both younger children, like "The Ladybug without Spots" by Randy Kaplan, and older children, like the witty raps by Dream Jam Band, as well as Looney Tunes shorts from Cartoon Network.

AAPD President Dr. Joel Berg stated, "Even if there isn’t a computer at home, there is very often a mobile device. That’s the reason they made the site accessible on that format – because [smartphones] are readily available."

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